Friday, July 21, 2017

Your Upline Secrets?

One thing that I was unaware of as an Amway IBO was that our uplines were profiting from our tools purchases. I was in WWDB at the time and I was told very clearly that nobody made money from the tools, and in fact, I was also told that WWDB was a non profit organization. Both of these statements were bold faced lies told by WWDB leaders and they have never been held accountable. We were told that upline cared about us and our success, thus they spent their own money to fly to functions to teach us how to succeed.

Eventually, the internet amd other media made it impossible to cover up these lies and uplines finally admitted to audiences that they profitted from tools. However, it looks like they downplayed the magnitude of the tools profits. I believe some upline may have made most of their income from tools, especially leaders who may have fallen out of qualification (Amway says once a diamond, always a diamond). Now the upline admits they make some profits from tools, but there is still a great deal of secrecy in the tools business. What makes the whole thing ironic is that the uplines allegedly are not supposed to entice Amway prospects into joining by using the tools money as a draw, but at the same time, they are told that tools are vital to their success. I was told that nobody has ever succeeded without tools but I could try to be the first one. (Does that sound like tools are "optional?)

I wonder how many prospects or IBOs would be fired up about buying tools if they knew that their uplines might not currently be qualified at the level they claim to be, and knowing that the uplines will make a ton of money whether or not you make a cent as an IBO? Also, some uplines are shameless in pushing the tools on downline. Sure they might cut the newest guy a break and loan them some cds, but once that IBO decides to start building downline, they are likely to be told that a real business owner buys their own tools, or that a business owner needs to be a leader and purchase extra tools for their downline. It's a cycle that just keeps going because the people who could make a difference do not.

How would you feel if your upline is touting themselves as a financial genius, but in the background, their homes are foreclosed or they have financial difficulties? What if your upline touts their morals and you find out they are divorced or getting a divorce? What if your upline said Amway saves marriages? Your upline won't say they are perfect, but conversely, they should be held to the highest standards if they are using their status and touting morals as a means to be able to sell tools and make large profits.

Many prospects and IBOs don't know this, but I hope they take it to heart.

Wednesday, July 19, 2017

Where Are The Amway Millionaires?

I keep hearing from Amway IBOs that they believe that Amway has created more millionaires than any other company in the US. I call BS on that claim. I am not saying that Amway hasn't created any millionaires, obviously, the Amway owners are worth billions of dollars. But what the IBOs are apparently implying is that all of the Amway diamonds are millionaires. I'm sure there are some diamonds who indeed are millionires, especially if they are tenured diamonds, in particular the double diamonds and higher. But conversely, I believe that many high level diamonds are not millionaires. I believe it is just as common for a diamond to be in debt as it is for a diamond to be living large. I also believe that many diamonds did not accumulate their alleged wealth exclusively from Amway. If a diamond is in debt trying to show off a diamond lifestyle, they are likely to have little equity in their belongings, and possible in debt trying to "keep up with the Joneses".

The reason why this is an issue is because these big pins will stand on stage and show off excessive wealth and imply that it is their Amway income that pays for these mansions, sports cars, and in some cases, jets. In the US, I attended a function called "Dream Night" where these kinds of trappings are displayed, to the tune of the song "I wanna be rich". The diamonds would say that you can have what they have, if only you will do what they advise. These functions still go on today and I believe it is no different now than it was when I was an IBO.

Stanley and Danko's book, "The Millionaire Next Door"

This book makes some very interesting points which I believe applies to Amway diamonds. I will outline the significant ones and I will comment below:

**Predictably, the data shows that most people who you believe to be very rich are not.

**High net worth individuals, statistically, tend to be people that live within their means. They don’t spend a lot of money. They don’t waste their money. They tend to be pretty frugal people.

**The authors point out that most of the richest people you know aren’t driving expensive luxury automobiles. That’s what the people who want everyone to think they’re rich drive.

Joe's commentary. The book does say that about 1/3 of millionaires acquired their wealth thru a J-O-B and saved and invested, but did mention that many millionaires were also un-extraordinary business owners, such as a pest control company, etc. But based on the points made by the book above, I can see where it is likely that diamonds portray a lavish lifestyle as a recruitment tactic, when the reality is they may be living very middle class lifestyles off stage, or may even be in debt. I have seen evidence of diamonds having their homes foreclosed and being in debt (Ruth Carter's book: Amway: Behind the Smoke and Mirrors). Recently, there was also a report that Triple Diamond Greg Duncan filed for bankruptcy. The report indicated that he could not make his mortgages, or something to that tune. Odd, because when I was in WWDB, some of the upline leaders said diamonds paid cash for everything because paying interest to the bank wasn't very smart.

My question is why IBOs continue to make up these claims? Try googling millionaire or Amway millionaire. There is nothing to indicate that Amway was responsible for creating the "most millionaires" of any US company. If this were true, wouldn't Amway use it as an advertising point? If you don't believe me, go and ask Amway yourself.

Monday, July 17, 2017

The Amway Warrior?

I received this comment by a fired up Amway and WWDB IBO two years ago. I think re-posting it now will be quite humorous. It might in interesting to note that I took "Bryant" up on his offer and friended him on facebook. After a week or two, he stopped responding to my comments and questions and a few months later, he unfriended me on facebook and apparently quit Amway. When I looked him up, he was not posting Amway stuff anymore and just reverted back to his "quitter" or Broke loser" lifestyle I am posting it for your reading enjoyment. BTW, I was downline of the infamous WWDB Duncans as an IBO. I wonder if Greg Duncan recovered from his chapter 7 bankruptcy in 2009?

Bryant Mxxxxx July 31, 2015 at 4:29 AM

Dear Joe,

First, wow do you sound like a quitter; have you ever dedicated yourself to anything? Sorry that was an attack at you, I’m new to WWDB, and I enjoyed reading your quitting words and how you inspired more quitters to quit. I personally have researched WWDB before I came to the WWDB group because I seriously thought it was Amway and I’ve been approached 5x by Amway. Guess being a cage fighter gives me a great personality.

I would also like to call you out on your line ups since I know the Duncan’s beside their children could never possible be your uplines. Brad is very selective on who he mentors and it is usually the non-quitters that he mentor, the diamonds and emeralds, My upline Fenton and Susie Eng are mentored directly by Brad and Julie.

Before I was a Dream Builder, I was chasing the money; I sold drugs, damn right, just like the cartel blood that flows thru my veins. I was proud to be a drug dealer, finally I was a cool person, and then I woke up and realized ever one fronts that they have money but no one really knows how to get it. I held a regular job, sold drugs and trained every day to fight in a cage. Wow my life was in utter chaos, then my best friend asked me to meet her sponsor and mentor, Jerry Liu and Fenton Eng (emerald mentor) so with one foot out of the door and my right ass check of the chair ready to bolt, I sat down and meet them. First there was never any offer made in fact I had an application process to go thru and win my mentorship which I am so glad and happy I fought for it. I guess we all come from different paths and what im really trying to say is I would love to sit down and speak to you face to face and prove that your wrong about world wide dream builder, I haven’t paid out a single cent and I’ve so far been receiving the Kate messages for free and haven’t need to buy a single thing, yes I will because that apart of this program.

Did you expect money to fall from the sky? If you would have listened to your mentor, you would have learned one of the key parts to this entire program. Without HARDWORK you get nothing. Hard work is the key that slipped past you obviously! I have permanently been changed by the world wide group and will defend WWDB with my dying breath that’s what it means to not quit and not give in. I would love you to meet ALL of Fentons teams, Las Vegas and Atlanta and Bellingham Washington. Everyone of them would look at you and shake their heads, you were in and I don’t understand how you could leave. Unless…wait for it….. you’re a quitter. Hmm I was tired of being a loser and a quitter to now I am a worldwide dream builder for life! Plus the Family Reunion blew my mind thank God I’m willing to sacrifice for my future, unlike some cooljoe who wrote this blog.
With love because we all make mistakes,

Bryant Mxxxxx find me on facebook I dare you!

Amway And The System?

Based on my experience in Amway, my blogging experience, and observations of other people who give financial advice such as real estate gurus who teach you to buy property with no money down, or others such as Robert Kiyosaki for that matter, all show testimonials of sucessful people. Obviously they do not show you the vast majority of people who try their systems and fail. They only show the best case scenario which might account of a fraction of 1% of the people who participate in their systems.

It is my informed opinion that whether it is Amway, WWDB, BWW, N21, real estate or the cashflow business, the vast majority of people who try these systems do not make any kind of significant income, if any income at all. Sure, some do, and those are shown as the possibilities. But if you watch infomercials, you will see in small print on the bottom of the screen, "unique experience", your results may vary. I believe that a similar message used to be at the end of Amway diamond recordings as well.

These systems in general do not work for various reasons. Many people simply do not have the acumen to work the system. Or the system has too many variables for the system to work, or the system calls for things beyond your control. For example, success in Amway generally requires you to sponsor others, something that is beyond the control of most people. Add in the lazy and people who are hoipng for a quick score and it is understandable that most will fail. But these systems are often set up where the majority simply cannot all succeed. Nowhere is that more true than the Amway business where the pyramidal compensation plan nearly guarantees failure for the lower level IBOs. People should also note that the common 6-4-2 Amway plan has 1 platinum with 78 downline. Most if not all of these downline will be losing money.

So what can someone do? Well, it may not be as sexy or attractive but a part time job and investing and saving might be something to think about. Even a part time business where you focus on selling products for a profit might work. It just seems prudent to avoid these "systems" as the primary beneficiary of these "systems" are the ones who directly profit from them. Do your due diligence!

Friday, July 14, 2017

The Road To Riches

When I saw the Amway plan, it was presented sort of as a road to riches. Yes, the presenter was careful not to say it was "get rich quick", but 2-5 years is relatively quick when compared with working 40 hours a week for 40 years as the business plan was shown to us. And while some exceptional people do achieve diamond, there is a trail of IBOs who suffer losses, some of them staggering. In our own group, I know of at least one couple who lost their home following upline advice, and another couple to ended up filing for chapter 7 bankruptcy. I must state that the bad advice leading to bankruptcy and foreclosure most likely came from upline leaders. I also know of a gal who quit her job to attend a function, faithfully following upline advice from WWDB. It took her a while to recover from that bad advice.

So what is the experience of many CORE IBOs? I'm not talking about those who "do nothing", but IBOs who actually make an effort. Well, if they do their 100 PV, then they are spending about $300 a month and dedicated IBOs will typically spend about $200 a month on average for tools. This is for a single person. A couple or family would be expected to do more, thus spend more. So for these 100 PV IBOs, they will expend about $500 a month and get back maybe $10. Of course if they were not in Amway, they would still have some expenses for household goods, but not anywhere near $500 a month.

Over the course of a few years, these expenses add up and can become staggering losses. Hard core IBOs might expend even more. The only way a rank and file IBO can gain relief is to sell products (which is difficult given the prices and the Amway name reputation) or to sponsor downline who wil then suffer some of the losses for you. It would be my estimate that an IBO might break even at about the 4000 PV level. However, at 4000 PV, you might have significant expenses associated with running a group, such as showing distance plans for your group.

Over the years, I would suspect that millions of IBOs have come and gone through the Amway opportunity, and probably lost billions of dollars. But many of those who lose money think they are successful, because many upline will edify those who buy tools, regardless of IBO results. After a few months, if your group and PV are not growing consistently, it is highly unlikely that you are headed for success.

IBOs and newbies, are you on the road to riches or financial disaster? Keep in mind that a net loss is not success, despite what you upline mentor may tell you.

Thursday, July 13, 2017

Is Amway Your Hobby?

Many Anway IBOs get into the business with high expectations. They get in with oftentimes, a dream of early retirement, living a fabulous lifestyle, mansions, sports cars and "walking the beaches. In order to do this, IBOs are taught that they need to "plug into the system". So IBOs get on standing order, they attend all the meetings and functions, they read books and show the plan. They think these activities will make them rich. The sad reality is that it lines their upline's pockets.

But because the Amway business has so many handicaps and shortfalls, the IBO soon falls into the trap of "playing Amway". The IBO will do their 100 PV, either by self consumption or selling, or a combination of the two, and will continue to listen to the cds or tapes, and will continue to attend every meeting. When I was an IBO, our group had many who did not sponsor a single person, yet they were at all of the meetings and functions. These folks, in my opinion, had Amway as a hobby.

A hobby is something you do in your spare time, usually something you enjoy. For many people, Amway meetings are a social event. It is evidenced when some people say they enjoy the meetings, being with "positive people", and they have become nicer as a result of their involvement. While this may or may not be a side benefit of the functions and meetings, it is not relative to the bottom line of a business. A business exists to make money. If a business is losing money, expenses are usually cut.

If you have been an IBO for more than a month or two, have you actually sponsored someone? If the excitement of being a new IBO has not resulted in acquiring new downline, it is unlikely that you will ever have a downline. If you have been in the system reading books, listening to stnding order and attending functions and showing the plan, and you have no results, you have Amway as a hobby and not a business. Don't feel bad, sponsoring other IBOs is not a common or easy feat. But as a business owner, you should think about your involvement in the business and if you find you are participating in a hobby rather than running a profitable business, then you should decide whether or not you are accomplishing what you set out to do.

Are you running a business (to make money) or are you playing Amway?

Wednesday, July 12, 2017

Amway IBOs Critical Of Jobs?

One of the things that IBO leaders do quite often in their recruitment pitch for Amway, is to put down people's jobs. They criticize people's bosses and the fact that an employee needs to report somewhere to earn a living. They try to paint the picture of a job being compared to slavery. They do this apparently to make people feel uncomfortable with their present situation so they will be open to looking at the Amway opportunity as a means to make a living. They may call a job "just over broke" or "jackass of the boss".

So I will ask - What's wrong with a job? A job is not slavery. People apply for their jobs and they agree to a wage or salary in exchange for their services. Certainly, you can leverage a higher wage or salary if you have an education or a skill, such as being able to work in the construction field. A job ususally offers more than just a wage. A job often allows one to have benefits such as medical insurance, a 401K retirement plan, and some other benefits such as paid vacation and/or sick leave.

A recent site visitor bemoans concept of working for minimum wage, where a husband and wife would earn in the neighborhood of 30K if they both work full time at minimum wage. Of course, a high school student can earn minimum wage so two adults only able to generate that kind of income makes me think my site visitor is speaking of people with very little to offer an employer. Most people may start out as entry level, but earn more and more as they gain experience and can offer more to their employer. An employee might also be able to promote themselves if they can prove to the employer that they can manage more responsibility.

What does the average Amway business owner experience? $202 a month (gross)income (which is probably way above average)? Most IBOs as outlined in "the plan" earn about $10 a month and may have expenses such as standing order which will take away from that tiny profit. Thus an average business building IBO stands to net a loss. It is very easy to look at the math and make that conclusion. A dedicated IBO attending meetings and functions and buying the other tools will likely spend more than $250 a month on average to be on the system. Couples will spend more. And that doesn't include the funds spent to do your 100 PV.

So I ask again. What's wrong with a job? You have a net gain each and every month, be able to pay for your living expenses, and allow you to contribute to society by paying taxes. The average CORE IBO is a drain on the US tax paying society by spending money on standing order and functions and then deducting these expenses when filing their taxes. The only beneficiary is the upline leaders who sell standing orders and function tickets. If the IRS actually took IBOs to task, I'd be interested to see what kinds of deductions would be not allowed? I bet it would help the US treasury to recover all that money.

Tuesday, July 11, 2017

The Amway Phenomenon?

Other November 27 2011

"""I have read all of these posts. Interesting that everyone who supports Amway cannot spell very well. Lots of typos and grammatical errors in here by those who jump up and down reciting Amway's many virtues. It is a scam and a groupthink phenomenon of staggering proportions. From a psychological perspective, Amway does its best to separate people from those who would challenge its legitimacy and operations. This is not unlike how Hitler or any other leader would silence opponents or dissidents by having them "removed" from the equation. Same thing goes here, Amway teaches people to ignore and remove obstacles and people who challenge the system, even if said challenges are completely rational and offered by people with the IBO's best interest in mind. It hits IBO's in soft spots for family, friends, and freedom (the 3 F's), and it entices them to focus on emotional reasoning rather than very cognitive-based, rational dissection of information.

Amway IBO's are taught emotionalism, not rationalism. From a business perspective, it is a farce. IBO's are no entrepreneurs, as they wear the collars of their uplines. Over and over, I have been told to do as my uplines say. What if my upline is a total moron and I have a law degree and an MBA?? I'm supposed to follow these uplines?? According to the system, yes, the uplines' words are paramount. So no, IBO's are not entrepreneurs and do not gain any real experience. IBO is a fancy name for distributor, pure and simple.

I had the opportunity to meet a number of "diamonds" and "emeralds" recently, all of whom had either left the business to get real jobs or were still struggling bringing in about $30,000 per year. Many of them are posting massive losses, and by the way, the IRS does not consider pro-suming OR tickets to a convention (to hear Yager scream at you) to be business expenses. Good luck trying to recover those losses. It is a pyramid scheme simply because mathematically and considering the law of averages, a downline cannot really earn more than his upline. It just doesn't happen - it's a nice idea, but it doesn't happen. I worked through multiple scenarios with a friend, trying to see how I could out-earn my upline, and we found several variables that would keep that from happening.

Finally, on a personal level, this Amway monkey business cost me a great friendship, an IBO who decided that taking a chance on some crazy dream was more important than those who loved him most. I think he will continue prospecting and pushing "the plan" until there isn't anyone left. If you know someone in Amway or who is thinking seriously about it, you need to realize that they will soon be lost. Amway people are very much like crack users (very similar psychopathology, actually), and they will choose Amway over you, their family, their friends, and anything that gets in the way."""

Monday, July 10, 2017

How Amway Recruiters Suck You In?

It seems to me, that over the years, not much has changed about Amway. You can still find deceptive recruiting and some are more unethical than others. A common approach is the "curiosity" approach where the name Amway is not used and vague terms such as Ecommerce or other terms are used to get your interest up without saying the word "Amway". Upline will claim that this is to keep everyone's mind open so as to not have them reject the entire concept just because of the name Amway. If you are already using this tactic, you're already playing with fire as most prospects will find out anyway, and likely be upset that you were deceptive in recruiting them.

Another trick is to have prospects assume that their diamond or higher level pin is wealthy by showing picture of cars or mansions or maybe even a copy of someone's bonus check. This is bogus because nobody knows for sure who owns the cars or mansions and the check, while it could be large, can also be rare and it will reflect only a gross payment, not favoring in business expenses and other expenses such as taxes. My own paycheck would be much larger if I only showed the gross amount and not the deductions. I have yet to see a diamond offer to show anyone their profit/loss statement and the few that had to because of public bankruptcies or other reasons, didn't reflect the diamond lifestyle that is so heavily promoted at functions.

The opportunity is made to sound easy. Buy from yourself and get others to do the same. Maybe you'll hit up friends and family to sell some products. Well, to qualify for a minimum Amway bonus, you need to sell/buy 100 PV (points) and that will cost anywhere from $250 to $300 a month or more. And if you move your 100 points, you get back about $10. How many of you were already purchasing household goods and vitamins to the tune of $300 a month before Amway? Most likely nobody. But you do it because it's what is needed to succeed. After a month or more, the expense can become crushing, especially when Amway folks claim their products are concentrated and last a long time.

Additionally, Amway folks will tout a "foolproof" success system. Typically these organizations will be called WWDB (World Wide Dream Builders) or Network 21, or BWW, or one of the like. They are for profit third party companies that sell training materials designed to help you succeed in Amway. Your diamonds make significant income from selling you these materials. The sad part is that there is no documented track record of success for anyone following these systems. Amway's own stats show that only about 1 in 400 reach the level called "Gold" which is where you earn about the equivalent of full time minimum wage. And that's gross, not net income. A diamond is about 1 in 20,000 or so and many who reach diamond cannot maintain it. In WWDB, my old group, there are fewer diamonds today than when I was an IBO in the 1990s. That's food for thought.

The Amway opportunity is made to sound "doable" and reasonable, but when the rubber hits the road, you are trying to sell basically unknown generic quality products for premium prices and an IBO just cannot compete with retailers such as Costco or WalMart. To compound an IBO's problems, they spend money on training materials that cost them money but do not help them produce income, which is why the vast majority of IBOs make nothing or suffer losses. It is nearly assured that you will fail is you participate in Amway and the tool system.

But beware, it's not that hard to get "sucked in" by smooth talking pitchmen called diamonds.

Saturday, July 8, 2017

The Real Amway Business?

Many people, often young and motivated, see the Amway plan and get "fired up" and join the business. Most fizzle out before making any real effort or maybe they try but quickly become discouraged by the dismal but predictable results. And that's expected because in Amway, you are selling generic quality products at premium prices with a company that has a spotty reputation. Often times when you mention the word "Amway", people look is if to say "who farted"? If you don't believe me, why do so many Amway distributors use the "curiosity" approach to avoid saying the name "Amway"? There's a reason for that.

When I first saw the plan, I thought perhaps I could find some niche market where I would capitalize and sell products and make some tidy profits. But my sponsor told me that we were to basically use the products ourself and find like minded people to sponsor who will do the same. It sounded like reasonable advice and since people by human nature, do not like selling stuff, it made perfect sense to use this approach when prospecting recruits. After all, how hard can it be to use your own products and get others to do the same?

Well, the problem was that 100 points in Amway costs between $250 and $300. As a single person, I never spent that much on household and other types of products. So I found myself purchasing vitamins and other kinds of products that I never used before because I wanted to be "teachable" and to make sure I was a good example to my downline. After all, if I didn't do my 100 to 150 points, why would my downline right? So summing it up, the Amway business was about buying and using Amway products for myself and finding others to follow me. Easy enough right? What I never realized when I was in the Amway business was that Amway was just the "front" for thr real business. Sort of like how an Italian restaurant was the front for the mafia, who met in the backroom of thr restaurant.

What is the "real business"? The real business of the Amway leaders is to sell motivation and training to downline. They sell voicemail services, books, CDs, seminars, and other functions that are designed to "help you success in Amway", but in reality, are the real "jackpots" for the Amway diamonds. Voicemail is a monthly charge, along with a book of the month program, a cd subscription called "standing order", and meetings and seminars that have entrance fees. Every 3 months, there's a "major" function that will cost over $125 to attend. Selling these materials is the "real" business in Amway. This is where the diamonds and higher pins make their "real" money. Think about this carefully, there training and functions have a higher margin of profit than Amway products and with the Amway products, the entire distributor population gets to share in the Amway bonuses if they qualify. With the training amd motivation, only the platinums or "direct" distributors and above get any cut of the profits.

Let's look at a function I attended as an IBO. I attended a major function in California at a convention center. It was a two day function at a cost of $125. The function had about 20,000 people in attendance. That means the convention grossed about 2.5 million dollars. The cost for paid staff and convention center staff and security may have cost about $500,000, leaving literally millions for the handful of diamonds to split up. Say there were 10 speakers that weekend, that's a cool $200K per speaker. And that doesn't include the thousands of people buying all the other materials I mentioned such as a monthly voicemail and cd subscription. That doesn't include income from the monthly book subscription or the other on they but smaller functions. That's the "real" business of Amway diamonds. They make bank selling your training on how to succeed in Amway, even though Amway's own stats show that less than 1% of IBOs make any significant money.

So if you are planning to join Amway, at least know that you are nearly assured of failure, unless you get to the point where you get to profit from the function tickets and other false "success" materials sold by the diamonds.

Friday, July 7, 2017

Amway Sucks Because Amway Sucks?

I will admit that I was once upon a time, an Amway IBO, because a good friend of mine had joined and had qualified as a "direct distributor". I didn't really know much about it at the time but I knew it was a fairly significant level in the Amwya business. Sadly for me, my friend reaching that level was just a way to get me in the business because I had other friends who joined Amway and failed, all the while telling me they would become rich and would have to hang out with their "rich" friends. Of course they were back hanging out with us months later when predictably, they failed in Amway.

I used to participate in very active Amway/Quixtar forums around 2003 and 2004. Amway was a hot topic back then and Amway switching names to Quixtar in North America brought a lot of controversy and criticism. It seems like Amway was hoping that a name change would "fix" their reputation but it also failed miserably. I recall IBOs and Amway defenders saying Quixtar had nothing to do with Amway. I would respond with "then why do you sell Amway products such as LOC and why do your bonuses come from the Amway corporation"? That's when the insults ususally took place.

Basically, in my opinion, Amway sucks. Their products are grossly overpriced and that's because they have to include Amway's generous "up to 33% bonuses" in the prices of their products. Thus Amway charges at least their own mark up and then another 30 - 33% to the prices to pay for the IBO bonuses. A business like WalMart marks up their products maybe 15% to 20% to pay for their rent/lease and their employees and sells their products with razor thin margins. Amway ca't do that because they have to pay IBO bonuses. That's why any neutral and open minded price comparisons will have Amway losing by large margins.

But what makes Amway suck even more, in my opinion, is that Amway as a business opportunity, is used as a "front" by the diamonds to sell voicemail, books, CDs, seminars and other training materials. Thus an IBO has products that re generic in quality and premium in price to sell, and then in order to get into "good graces" with their upline, will have to participate in the "training" system that consists of those CDs, seminars and the like. Those who refuse the system are basically "shunned" by the leaders and "unteachable" and unworthy of being "mentored" by the diamond. Those lucky enough to be mentored, will be advised to be immersed in the teaching system, which nearly assure failure. This totally sucks.

Joining Amway is like a case of betting with someone on a coin flip where the coin flipper has rules that say "heads I win and tails you lose". The vast majority of Amway IBOs have effectively zero chance of success but the opportunity is pitched as foolproof and "guaranteed". Amway just sucks because Amway sucks. If you read this and still join Amway, good luck to you but keep your eyes wide open.

Thursday, July 6, 2017

Amway, Failure By Design Part 2

There were some interesting discussion points on my Failure By Design article so I wanted to write a follow up and point out even more reasons why you are doomed to failure in Amway. As discussed earlier, if most IBOs and prospects do little or nothing, then that's already a more than 50% failure rate. Out of the remaining who apply themselves and try to make an effort to profit, less than 50% of those IBOs will make any money because that's how Amway and most other MLM's are designed.

But what makes Amway even worse? It's the systems such as WWDB, Network 21 or BWW that teach you how to fail. Of course they will call it "CORE steps" or teaching you hot to be successful but what these steps actually teach you is how to engage a lot of your time in activities that cost you money (business expenses) but there are hardly any activities that produce income. Showing the plan can help your business but even many Amway defenders will claim that there's maybe a 20% sponsorship rate. I personally doubt this because most people wanting to sponsor never do. The other step that can make you money is to retail (sell products) but with Amway's bad reputation plus having generic quality products at premium prices, Amway is a tough sell.

The other "success steps" such as reading books, listening to CDs and attending seminars and meetings are activities that cost you money but bring on no income. And these activities comprise the majority of an IBO's time and resources. Even current IBOs can track their activity and expenses and easily see that I am correct. In the famous 6-4-2 plan, the majority of IBOs only earn 100 PV which gets them a (gross income) bonus of about $10. An IBO listening to CDs, participating in voicemail and books and functions easily exceed $150 a month in business expenses and more if they are hard core dedicated. If you were like me where the large quarterly functions (i.e. Family Reunion or Summer Conference) took a plane ticket to get there, then the expenses were enormous relative to the $10 that many IBOs earn.

The only way an IBO can actually make decent money is to sponsor a lot of downline, who in turn will absorb the upline's losses and allow for a profit, or to sell products like crazy. But I've never seen or heard of a platinum who achieved that level by retailing Amway products alone. Those who do an open minded and honest price assessment will easily see that Amway products are overpriced. The products are overpriced by design, because those generous Amway bonuses that your diamonds and emeralds receive are included in the price of AMway products. How else can Amway pay those bonuses? The Amway owners aren't billionaires for no reason.

So there you have it. Amway is a business opprtunity where the vast majority of those who try, fail. But former Amway IBOs and people who had a brush with Amway shouldn't feel bad. They failed because Amway is designed to make most people fail, in my opinion and I have explained how and why I have formed that opinion. Good luck if you read this and still join hoping to overcome the overwhelming odds.

Monday, July 3, 2017

Amway, Failure By Design?

Many people, including Amway IBOs and prospects see the 6-4-2 plan or a similar version when they are being recruited into the Amway business. The plan consists of 79 IBOs,, all who actually earned a bonus with 1 person being platinum and the rest earning significantly less. Now I can say with virtual certainty that nobody has ever built a group with that many people who all went out and actually earned a bonus. This is because most IBOs do little or nothing and many join and never order a single product.

Thus we know that someone who actually achieves platinum would likely have double (or more) of the amount of people in order to achieve a similar result (7900 PV). For round numbers, let's say an average platinum group has 150 IBOs. Already we can determine that a platinum is less than 1% of the Amway population and the rest mostly earn little or nothing. While the platinum might earn some decent money, a hardcore dedicated platinum can still lose money because of the "system" consisting of voice mail, CDs, books and functions.

Just by analyzing what I've discussed thus far shows that a platinum group would typically consist of 100 or more (most likely more) Amway down lines and therefore the platinum is firmly in the top 1% of IBOs. This demonstrates that Amway is failure by design. If there are 2 platinum groups, then it's 2 guys on the top each with a group of 100 or more downline making little or nothing. A diamond consists of 6 of these groups with the diamond making good money with hundreds if not thousands of downline making little or nothing. If some day, the entire planet signed up for Amway, guess what? Nothing statistical will change.

When I used to see Amway announce 1000 new platinums, all it means is that there are 1000 new people with groups where the vast majority makes little or nothing. Many people get excited about Amway thinking they will be the platinum and "make it big" but even if they do, they have a group of downline making little or nothing, and taking losses if they are on the system of CDs and functions. You can have smart, motivated downline but it doesn't change the fact that Amway leads to failure by design, as does most other MLMs where you are always recruiting new people. Recruiting is priority because in order for you to reach the top, you also need to find your 100 or more downline who make little or nothing (or losses) in order for you to succeed.

Many people think they have what it takes to "make it" but Amway's recent revenue reports indicate that Amway is a tough sell. Their revenues dipping from 11.8 billion in 2014 to 8.8 billion globally in 2016. But if you've seen this and disregard the information, then good luck to you. You'll be on an interesting but most likely a lose money venture.

Friday, June 30, 2017

Amway Works?

The Amway business works if you work it! That's what many Amway enthusiasts will claim. I do not believe that is true and I will further explain in this post. Many Amway IBOs who claim that the business works are usually new and are unable to show any evidence that the business works, except perhaps to show a photocopied check from an upline diamond or the like. To date, no IBO who posts on this blog as shown evidence that Amway works. And there is no evidence that hard work results in Amway success. Not a single person on this blog, other than an assertion, has ever provided evidence that they have a net profit from the Amway business.

Let me make a disclaimer that some people might be able to make significant money from Amway, but most of those folks are usually tenured diamonds who are almost in an exclusive club. There is only a short list of new diamonds that I know of in the US, and I have heard that even these new diamonds may have had legs in other countries. It is clear that Amway is shrinking as evidenced by their 3 year decline from 11.8 to 8.8 billion in revenues from 2014 to 2016. Also of note, Amway does not release figures that are seperate between Amway North America and the rest of their overseas operations but if you saw their press release, you'd think everything was rosy in Amway land!

Ok, so Amway enthusiasts claim that the business works if you work it. Business in its simplest form, is selling a product or service for a profit. Yet many many IBOs spend so much of their time doing other things, as advised by their upline "mentors" who sell them training materials that take up much of their valuable time. Listening to tapes/cds, attending functions, reading books, checking voicemail and other training activities not only costs the IBO money, but takes up valuable time in non income producing activities. Nobody makes sales reading books or attending seminars. Inviting people to see "the plan" may be a way to help generate volume but with Amway's reputation, even this is a hit and (mostly) miss activity.

Many IBOs spend almost all of their time doing these activities (the work) when they could be better off not getting the training and focusing on selling the Amway products and services. Even that comes with a handicap as Amway products as a whole, costs a lot more than purchasing similar or the same products at a big retailer such as Costco or WalMart. It is why most IBOs eventually get discouraged and quit far before the promoted 2-5 year plan.

Few people will even bother to see the plan once you mention "Amway" and for those who are open minded and motivated to register end up having to deal with a hard to sell opportunity along with high priced common commodities such as soap, vitamins and energy drinks. It's pretty easy to see that the business does not work, even for most of those who actually work it. There are simply too many issues with the business that handicaps those brave enough to try. It seems even the fiercest defenders of Amway are unable to provide a shred of evidence that they have actually made a profit from this opportunity.

Thursday, June 29, 2017

The Amway Game Plan?

Having blogged for a number of years now, I have observed that IBOs talk a good game about retailing, sponsoring and doing Amway business activities. They will tell you to set yourself up with 20 customers, sponsor 6 frontline, show a number of plans and set up certain follow ups with contacts, and doing other activities supposedly to build an Amway business. I find it very humorous when these same IBOs start throwing insults or diverting the discussion when someone asks if they are actually making money. Of course it would be understandable if a new IBO would admit they had not made a fortune as of yet but it seems that even that response is not forthcoming from IBOs.

It seems that the Amway business is simple enough. Buy some products, sell products and try to sponsor some downline in order to leverage your volume with your downlines. IBOs mistakenly believe that you can build it once correctly and that the income will flow into future generations. What goes unnoticed is that IBOs come and go with such a high frequency, that a business generating residual income would be like a sandcastle on the beach. You might build it nice and big but the waves of attrition would quickly turn that sandcastle into nothing. The same would be true of an Amway business. The IBOs dropping out would wipe out your business unless you are constantly replacing the people who quit. IBOs like to talk about Amway sales and how the company is growing in sales, but the Amway sales have no relationship with making individual IBOs more profitable.

IBOs may also toss in comments about how they are nicer people or how they are improving their marriage because of the Amway business. I often wonder how that can be when functions and meetings take you away from your family and spouse. I suppose it could be because the uplines talk about people being nicer or tossing out lies about Amway and the AMOs saving marriages. I remember a WWDB diamond talking about how WWDB members had a 2% divorce rate while the rest of society has a 60% divorce rate. Ironically, that diamond's marriage ended in divorce. I believe this crap is still taught as a WWDB IBO who blogs, had mentioned this tidbit on his blog some years ago. I don't believe Amwayers or anyone else has a higher or lower rate of divorce than society but it becomes an issue when uplines teach it and their downlines repeat it.

So it would seem that IBOs talk a good game. They know what to say and how to act, but they're like poker players who are bluffing. If you call them on it, they are likely to fold in their hands because they don't have the goods. It is why many Amway discussions turn into a insult contest, when the IBO suddenly gets confronted with facts that are contrary to upline teaching. It's usually quite funny but I wonder if these folks question their upline or go on their merry way repeating uplines lies? It becomes apparent to everyone but the IBO when they are repeating crazy stuff taught by their upline. Good luck to anyone who tries to build this business against nearly insurmountable odds.

Wednesday, June 28, 2017

Avoid Using The Name "Amway"?

I often find it comical that to this day, I still see people who like to hide the Amway name when recruiting others. I believe this tactic has been a major factor in why Amway has a bad reputation in North America. When I was recruited, I was lied to as well. I was invited to a "beer bust" only to find out it was an Amway meeting. I went home that night thinking WTH was that? They lie to us and then expect us to join the business. And to this day, I believe this practice continues. They might use another name such as "Liberty Marketing" or "Worldwide Group" to mask the opportunity they are pitching. My question is why?

Over the years, IBOs have tried all kinds of ways to disguise the Amway opportunity. In the past, it was network marketing, e-commerce, online shopping mall and the corporation even changed Amway in North America to "Quixtar". Sadly, the name change to quixtar did not work, probably because the same tactics were used when recruiting new IBOs into Quixtar. Amway eventually changed the name back to Amway. I believe this bad reputation in North America is why Amway, in years past, enjoyed the most business growth overseas where people either do not know the Amway name, and likely because there haven't been enough former Amway/AMO victims to soil the name in other countries. As markets mature and people get to know about Amway, we se what is happening now. Amway revenues have plummeted from 11.8 billion in 2013 to 8.8 billion (global) in 2016. That's a serious decline!

So IBOs, how can you expect someone to trust you and do business with you if you are deceitful or outright lie about the Amway opportunity? Are you ashamed of the Amway name? If you are ashamed or scared to drop the "A bomb" on people, how will you ever be able to show any plans, let alone sponsoring anyone into the business? My former sponsor used to tell our group that the biggest challenge is overcoming the name Amway. To be fair, Amway the corporation is not the reason for the bad reputation. It is the unethical and bad behavior of IBOs that lead to a bad reputation but on the other hand, it's not the like Amway police have been cracking down and visibly taking action against the violators so Amway is also guilty to some degree.

Conversely, people who come right out and talk about Amway are unlikely to net any decent results either because of the past reputation. It's an almost no-win situation for IBOs and prospects. For these reasons, I believe it to be nearly impossible to build and maintain a group, especially if your goal is to reach diamond. It seems as if more diamonds have left Amway in recent years than there have been new diamonds. I believe this to be spot on for WWDB, my former LOS. So IBOs, are you ashamed of Amway? If not, why are there still so many IBOs using trickery and deception in recruiting prospects?

If you avoid using the Amway name, what are you ashamed of?

Tuesday, June 27, 2017

Amway Fruit On The Tree?

I had a good chuckle recently when some Amway apologists spoke about looking at the "fruit on the tree" as a way to confirm that various diamonds were successful. One commentator said his parents were broke and he looked at his diamond since the diamond apparently had fruit on the tree. I thought about this concept and I agree, that perhaps we should look at fruit on the tree. First of all, what is fruit? Is it pictures of lavish things or is it looking at bonafide and verified financial statements? How would you know if your diamond was wealthy just because he shows you a picture of a porsche? What if that same diamond was carrying credit card debt and was just creating an illusion of success? Impossible you say? There are verified accounts of diamonds having their homes foreclosed, declaring bankruptcy and other issues.

What if I posted pictures of yachts and a mansion and said Joe Cool paid cash for them? You'd say I was lying or making up stuff. And you know what? You'd be right. I don't own a mansion or a yacht or a Porsche. But when your diamond shows you these pictures, you whoop it up and accept that they are telling the truth. The only difference between them and me is basically our opinion on the Amway business. But think critically for a minute. Your diamond has a financial interest in keeping you fired up. Joe Cool is only interested in sharing information and real life Amway experiences so information seekers can find the truth.

IBOs and Amway prospects, please ask your upline platinum or diamond to show you the fruit on their tree. Ask them to see their (business) financial statements. This is actually a common practice in real business. When a friend of mine sold his business a few years back, he made three year's worth of income tax returns to show prospective buyers. He showed his business and personal tax returns. If someone is asking you to do business with them which will require your investment of time and money, you have every right to ask for information/actual evidence. If your upline won't share this information or evades your questions, why would you believe his slideshow?

As far as I know, not one single bigger pin has ever shown their business financials except for those who had their finances revealed in public documments such as a bankruptcy. In fact, if it made certain bigger pins look good, why wouldn't they want to "show their fruit". They certainly don't mind showing off diamond rings, fancy clothes, sports cars and the like. What many IBOs don't understand is that fancy cars and other toys is no evidence of fruit on the tree. For all you know the cars are rented and the diamond might be drowning in debt. You can also rent jewelry and sports cars.

It has been discussed that some diamonds may rent cars or fancy homes and try to imply that they own these items. Some diamonds, possibly many diamonds in the past have lied or embellished the truth about paying for everything in cash, including their homes and cars. They also at times, have given the audience the impression that these luxuries are all purchased with Amway income, and we know that many diamonds have had supplemental income from the systems, or other business ventures outside of Amway.

We also know that some diamonds are in debt, but simply try to portray an excessive lifestyle. (See Ruth Carter's Book: Amway Motivational Organizations, Behind the Smoke and Mirrors). Some diamonds may have a substantial income, but it doesn't mean they are financially free and able to live a jetset lifestyle that many portray. It is an illusion, possibly to be able to attract new prospects into the business. Do you really believe that you can live a diamond lifestyle on diamond income? DO the math. Even a half million dollar a year income after taxes and business expenses is nowhere near enough to buy mansions in cash. And keep in mind that only about 1 in 20,000 IBO ever reach diamond.

So yes, let us actually see the fruit on the tree. Where is the fruit?

Monday, June 26, 2017

Personal Responsibility In Amway?

One of the disturbing things I have noticed about Amway IBOs and IBO leaders is how they wlll tell downline to trust them. To trust them as they have already blazed a trail. No need to re-invent the wheel. Just ride the coattails of your upline to success. The system is proven. Many IBOs take this to heart and put forth tremendous effort and expend a lot of money following upline advice. Then when they fail, upline will shun them and tell them that the failure is their own. That they are personally responsible for failure.

Now I am not talking about IBOs who sign up and do nothing, or never place an order. I do believe that the fact that many IBOs sign up and do nothing brings concerns about how these IBOs were recruited, but I do not recall ever seeing an IBO do nothing and then complain that Amway was a scam or anything like that. But sadly, people who put forth time, money and effort are blamed for their failure when the fact is that the vast majority of people fail in Amway and MLM in general. Amway's own stats bear this out. Only about 1 in 400 even reaches the gold level, where you make just a bit more than the equivalent of working for minimum wage full time.

I have found, however, that many people who are critical of Amway and the systems, put forth much effort, did everything they were told, and did not find the success that upline promoted, or in some cases, guaranteed. My former sponsor was still active, last I heard and has been in Amway for over 20 years. I do not believe he has ever gone beyond platinum, and I know that he was never a Q12 platinum. Some Amway apologists might see being a platinum as a bonus, but when you are hard core sold out to the systems, platinum is a break even or make a small profit business. Factor in that time spent by husband and wife and these folks are breaking even or making a fraction of minumum wage. Is this the dream that will allow you to buy mansions with a cash payment?

What is also disturbing is how people will tout the system as responsible for any success, but hide the vast majority that the system don't help. Sure, some will succeed in Amway, but for every success, there are hundreds if not thousands who fail. And if you consider diamond as the benchmark of success, the failures could be in the millions. As I said, some succeed, but very very few in relation to the number who try. Going diamond is probably less common in the US than winning the lottery.

Succeed and the systems and upline take credit, but fail or quit and it is your own responsibility. Are these the kinds of leaders or mentors you want advice from? I will pass.

Friday, June 23, 2017

The Sad Reality Of Amway?

One of the things that attracts many IBOs to the Amway opportunity is the idea that they can work part time, 2-5 years and gain a "shortcut" to ongoing and voluminous wealth. Many of the prospects don't have the kind of income or resources that they would like, so the possibility of a shortcut to these trappings sounds like a good idea. They sign up and get started, and then the realities of the business sets in. Upline might be able to justify or deflect the concerns for a while, but eventually, the sad reality will set in.

100 PV, is the defacto minimum quota for business building IBOs. It costs about $300 to purchase 100 PV worth of products. How many young and single people or couples for that matter, use and/or need $300 worth of household products each month? How many of these same people can actually afford to expend that much cash on household products? The pitch is to change where you shop but how many people were buying these kinds of goods prior to Amway? My guess is none. I know I purchased many items, including vitamins, that I didn't need or use before Amway. But my desire to be teachable and to be an example to my downline kept me buying the goods, and trying to pawn off some stuff on friends and relatives to lessen my PV burden. Basically, the 100 PV was just a business expense for me.

I also found that getting people to see the plan was no easy task. While my business was growing, it took more and more effort to recruit downline and I can see where many IBOs would reach the saturation point where there simply aren't anymore viable recruits and they might need to resort to cold contacting in order to generate potential prospects. This is probably why there are stories of IBOs stalking people in bookstores, malls and supermarkets. Even when people saw the plan, there wasn't a high percentage of new people signing up. It is why building and maintaining a business is a nearly impossible task, and it is why I believe there aren't people who retire, walk away from their Amway businesses and enjoy six figure residual incomes for life. This is why maintaining an Amway business is a monumental task.

The more likely scenario is an IBO signing up, buying and using the products and tools and slowly but surely build up debt. There are countless stories of ex IBOs who got fired up, started building the business and found that in a relatively short period of time, put themselves in thousands or tens of thousands of dollars in debt. All the while upline was encouraging them to buy more tools and attend more function, even when they were not profitable. In my opinion, this is confirmation that uplines care more about their tools profits that they do about downline success. I sat in functions where upline would teach about reducing debt, but in the same breath, say it was okay to go deeper in debt if it was to purchase more tools. Self serving advice.

It is why I believe this opportunity, along with the tools system, will nearly guarantee IBO failure. It is sad, but it is also a reality.

Thursday, June 22, 2017

Tax Refunds Are Not Business Profit?

One of the things that I have observed is how IBOs are so misguided by their upline, that they think that their business losses, which result in a tax refund is somewhat like a profit, or that they are getting a free pass with the government footing the bill for their standing orders and functions. In the past, IBOs have been audited and had many business deductions disallowed because the tax department ruled that they were not truly running a business, but participating in a hobby called Amway.

I know that most IBOs are deducting the cost of their training materials on their taxes, but the issue at hand is whether the training materials are resulting in increased sales for your business. If you are running a "buy from yourself" business, then there is a strong possibility that your expenses may not be valid deductions come tax time. If you are not selling products to customers for a profit, then there is a chance that your expenses are not valid deductions. It would be sad indeed to be audited at tax time a few years after you have been an Amway business owner, only to find out that your expenses are not valid and that you may owe tens of thousands of dollars in back taxes.

Another apparently common mistake of IBOs is to think that their business expenses are basically free from the government because they may end up with a tax return. Your expenses are deductible from your taxable income. Thus if you had $10,000 in business expenses, your return would depend on your tax bracket. If you are in the 15% tax bracket, then $10,000 in expenses would get your about a $1,500 tax return, depending on other deductions you may have. But IBOs get duped into thinking they made a score and now get back $1,500 when they may not have had a refund in the past. Obviously in this case, the IBO would have been better off saving the $10,000 and never getting involved in Amway. Some IBOs proudly proclaim their refunds as basically a windfall, almost like it is a profit. That is truly scary.

Folks, there is no free ride. If you are spending money on legitimate business expenses with an intent to make a profit, then there is nothing wrong with that. But if you are traveling to conventions hoping to learn the secret of sponsoring more downline, you could be walking on thin ice should the IRS ever decide to audit your business. There have been many cases in the past where not only did IBOs lose their shirts due to the business support materials they purchaed, but they got double whammied later when the IRS disallowed tax deductions, leaving them in financial ruin. I truly hope you aren't on that path.

Check out this link:

"TRAVEL AND ENTERTAINMENT have always been areas of abuse. Sections 162, 262, and 274 are always applicable and sometimes Section 183. Since most of the travel is primarily to attend social gatherings for entertainment and motivational purposes, any real business purpose is suspect. Unless the taxpayer can show that attending seminars, meetings, etc., meets the requirement of Section 162, the travel should be disallowed. Amway people have been unable to show that attending these meetinqs increased their sales. The agendas of these meetings appear to be primarily for entertainment, socializing, and listening to motivational speeches. The meetings have nothing to do with promoting the sale of Amway products to the general public. In fact, Amway distributors are specifically warned aqainst mentioning either Amway or selling when recruitinq potential downline people. Since it is not likely that the taxpayer will increase his sales by attending these functions, then there is not a reasonable business purpose for the trips"

Wednesday, June 21, 2017

The 6-4-2 Plan?

Let’s break down the 6-4-2 plan (Re-print)

Basically, it’s a plan to go direct (platinum) and all you need to do is sponsor 6 of these direct groups and you’re a diamond and will retire early and life in luxury right?

Assumptions: 1PV = 2.5BV. 1PV costs about $2.70.

The 6-4-2 plan has the premise that you do 100 PV, and you sponsor 6 frontline who do 100 PV. Your six frontline in turn sponsor 4 (24 IBOs) each who do 100 PV. And each of these 4 IBOs sponsor two IBOs (48 IBOs).

So your direct empire looks like this:

1 platinum Sponsored 6 who sponsored 4 who sponsored 2 6 1300 PV groups Sponsored 4 who sponsored 2 24 300 PV groups Sponsored 2 48 100 PV IBOs

Total 7900 PV. 7900 PV = (1 PV = 2.5 BV) 19750 BV. 19,750 BV @25% = $4937.50 per month. Annualized = $59,250. Add Q12 bonus 69,250 (platinum group yearly income, not counting retail sales profit. Cost of product (approximate) $21,300 per month or $255,960 per year to maintain 7900 PV.

The platinum must pay his 6 1300 PV groups. 6 frontline 1300 PV = 3250 BV = $390 per month, or $4680 per year. $4680 x 6 = 28,080.

The Platinum keeps 69,250 – 28,080 = 41,170 (net, but not including operating and system expenses, but this includes the Q 12 bonus)

Now, the 6 frontline must pay their 4 IBOs who sponsored two. 300 PV = 750 BV = $45 Per month, or $540 per year. Thus the 6 frontline earn $4680 per year but pay out $2160 downline for a net of $2520 per year, or $210 per month.

Ok, and then each of the IBOs who earn $45 per month or $540 per year must pay their downline (2 each) $7.50 per month, or $90 per year x 2 = $15 month or 180 per year. Thus the 300 PV IBO earns $30 per month or $360 per year.

Let’s review:

1 platinum earns $3430 per month, or $41,170 per year 6 1300 PV IBOs earn $210 per month, or $2520 per year 24 300 PV IBOs earn $30 per month, or $360 per year 48 100 PV IBOs earn $7.50 per month, or $90 per year This is before taxes and expenses, but also does not include retail profits, but hey, we teach buy from yourself right?

OK, let’s look at tools expenses. Let’s say only the platinum, the 6 frontline and the 4 each who sponsored others are on tools (Fair assessment?) That would be 31 IBOs out of a group of 79 IBOs on tools or 39% of the group, and remember that all of these IBOs do 100 PV every month.

Tools cost: KATE, Website, standing order, book of the month, open meetings, monthly functions, major functions (some IBOs have to fly to functions), gas, incidentals, babysitters. Let’s estimate these tools and other expenses to be $160 per month (Very conservative IMO). $160 per month = $1920 per year.

Now let’s review the group NET income.

1 platinum $3430 - $160 = $3270 per month, or $39,240 per year 6 frontline (1300 PV) $210 -$160 = $50 per month, or $600 per year 24 (300 PV) $30 - $160 = <$130> per month loss of $1560 per year 48 IBOs earn $7.50 per month or $90 per year.

Group income = $69,250. Group Tools expenses = (31 x $160 = $4960 per month, or $59,520 per year) Group profit = $9,730 for the year.

79 IBOs putting in 10 hours per week = 790 hours per week or 9480 hours per year.

These IBOs on average made a whopping $1.02 per hour for the year collectively. Or………

The Platinum made $78.48 per hour

6 frontline IBOs made $1.15 per hour

24 – 300 PV IBOs lost $3 per hour

48 100 PV IBOs made 17 cents per hour.

Monday, June 19, 2017

Critical Mistakes Made By Amway IBOs?

In professional sports, whether it be football, basketball or baseball, there are many close games. In close games, a critical mistake made will likely cost your team the game. A good example of this would be a football team trying score the winning touchdown but they commit a game changing turnover. Or a baseball pitcher slips and throws a fastball up in the zone and it gets hammered for a home run. Or a basketball player shooting fouls shots but missing in the last minute of the game. A critical mistake nearly assures you of failure.

In my opinion one of the most critical mistakes that many IBOs make is to ignore the bottom line when analyzing their Amway businesses. I recall, in my experience, business building IBOs, sadly, taught by their uplines to ignore losses, or to view losses as investments into their businesses, or that money is really not important, because you keep building the business and the "money will be there", which is not true. Some uplines may teach that the business is really about making friends or being a nicer person. All of these things may be nice side benefits of reading personal development books or attending functions, etc., but when running a business, the most important goal should be to turn a profit. The sole purpose of a business should be to sell a product or service for a profit. Period.

For many IBOs, their businesses consist of listening to standing orders, attending functions and meetings, but not focused on selling products and earning a net profit. And for most IBOs, nobody can blame them as upline may give them bad advice and because the Amway business is person to person selling, it is so inefficient that many groups end up teaching IBOs to simply buy their own volume and get others to join the business. For groups who operate primarily in this manner, you are probably running an illegal pyramid business because new and existing IBOs can profit only by continuing to add more downline IBOs in the hope that they too, will buy their own volume and sponsor others.

When you look carefully at the business plan, whether it is 6-4-2, 9-4-2 or some other variation, the majority of these business building IBOs will have low volume and likely to earn only about $10 a month. But to earn that $10 a month, you are likely to have to spend $300 on products, and if you are on standing order, voicemail and functions, then you likely spend anywhere from $150 to $250 monthly (or more) to participate in the teaching system. Thus these IBO's bottom line is a net loss! It is only when you are able to sponsor many downline that your losses will get smaller and you will only profit when you have a sizable downline. That means your bottom line is a loss. And while Amway defenders will argue that Walmart doesn't even give you $10 a month, you can certainly get more products from Walmart for $300 than you can get from Amway for the same price. Walmart will match any advertised price on a product that they and a competitor may carry. Also, Walmart's advertising reaching millions of people, which is much more effective than person to person. While Amway runs some ads now days, they do not directly drive customers to IBOs. The vast majority of IBO business is still to themselves and their downline, and not to non IBO customers.

I challenge IBOs to look objectively at their bottom lines. It is likely a net loss. If it is, ask your upline how long this is expected to last. Set hard goals and if you are doing what is advised by upline and results do not improve, you may have to ask yourself what will change to make your business profitable? Basically, if you aren't adding active downlines and customers regularly, you aren't going anywhere and are likely to be running your business at a loss month after month after month. It won't take long before you realize that you have lost thousands if not tens of thousands of dollars. Uplines often say insanity is doing the same thing over and over and expecting different results.

As a former IBO with a 4000 PV business with eagle parameters, I was not making a net profit. I saw my bottom line and although doing and achieving what my upline advised, there was little to no money. I decided the effort, time and money invested wasn't worth it. Plus my upline started to interfere in my personal life. I saw my bottom line and wasn't satisfied, and I left Amway. I later discovered the lies my upline had fed me to keep me in the business and to keep me buying tools. It is why I started blogging. For now, my bottom line is to get the truth out about the tools scam run by upline. That is Joecool's bottom line.

Friday, June 16, 2017

Friends For Life In Amway?

I read on another blog recently written by an IBO, that your real friends would not walk away or cease to be your friends because of involvement in Amway. I do not believe your good friends would abandon anyone because of their involvement in Amway. However, they might avoid you for a while if you are always talking about Amway, or bugging them to join Amway. They might also feel that it is the IBO who has deserted the friendship in order to attend the endless number of Amway meetings and conventions.

As a former IBO myself, I know that I sacrificed many birthday parties and backyard barbeques. Our upline told us that these minor sacrifices would pay us back a hundredfold in the future. Looking back, not a single IBO crossline or my sponsor, ever got any significant payout from Amway. I believe that some IBO's relationships with friends and family may suffer, but not because of their involvement in Amway per say, but because the IBO is putting the relatiionships on hold while they pursue their Amway dream. It's almost like a friend who leaves home to attend an out of town college. Eventually they come home and your friendship is still there.

As an IBO, I remember our upline telling us that we needed to separate ourselves at times, to avoid negative. I believe this is still true today, based on what I see coming from current IBOs. IBOs might call it "association", where they think they are "hanging out" with successful people, but the reality is that the masses of IBOs are broke dreamers hanging out with each other.

Ironically, our upline taught us that we as IBOs were all friends for life. I recall a high level WWDB leader commenting that an IBO who "quits" is leaving their friendship, therefore the remaining group is not responsible for the failed relationship between current and former IBOs. When an IBO says friends for life, what they really mean for most is that you are friends for life as long as you never quit Amway. This is one of the reasons why Amway has been compared to a cult.

Shortly after leaving the Amway business, my dad passed away. Not a single person upline or crossline called or visited to pay their respects or to express their sympathy. Friends for life indeed.

Thursday, June 15, 2017

Mind Your Own Business?

One of the things I heard as an IBO, and still witness today, is IBOs telling prospects that their income is none of your business. That you can refer to the compensation plan and see that you are compensated for volume. That your effort will yield different results than their efforts. All I can say is what a load of baloney. If you are researching the Amway business opportunity and the person contacting you won't disclose financial details of their business, red flags should pop up all over the place. Sure if your potential sponsor is new, they may not have much to share, but are they willing to share or claim that it's a trade secret?

Remember that your sponsor will receive a financial benefit from your purchases and/or sales for the life of his/hers and your business. Volume that you move, plus your downline volume will be a part of your sponsor's and upline's volume. For that kind of reward, you'd think that people would be open to sharing. Now I'm not suggesting you ask to see the sponsor's personal job income, but surely, you'd want to know what kind of time, effort and expenses you might expect, along with the kind of expected results that your potential sponsor may be experiencing so you can decide whether it's worth the investment of time and money, especially if you will be encouraged to purchase training from the upline.

If your potential sponsor has a downline, and has been around for a month or more, wouldn't you want to know what their results and expenses are? It's perfectly reasonable to ask and expect a response. Since Amway leaders often talk about duplicating, wouldn't you want to know what you would be duplicating? I wouldn't want to put in 12 hours a week plus a few hundred in expenses if the likely result would be a net loss. Now I understand that a new business might not prosper right away but what are the indicators that a profit is coming? If you have trouble selling and sponsoring downline, you will more than likely never make a net profit. If you are selling and sponsoring, but still not profiting, then what? Are the tools and training expenses eating up all your profits?

It is my conclusion that uplines and potential sponsors don't share this information because it would not be attractive to prospects. Most IBOs run at a loss, especially if they have tools and training expenses and they might be putting in a tremendous effort. We know that some diamonds have financial difficulty. We also know that some, possibly many diamonds make more money from the tools and training than from Amway. I believe that the Amway opportunity is a far cry from how it's presented with the mansions and sports cars. I believe the reality is a sad one. If you are told by your potential sponsor that their business income and/or results are none of your business, you should pack up your bags and run!

Tuesday, June 13, 2017

Most Amway IBOs "Do Nothing"?

I see and hear this quite frequently, that most IBOs do nothing and quit. Quite often, it's some Amway apologist using this as a defense as to why the average earnings of an IBO is so low. Even if many IBOs "do nothing", they are still registered IBOs, and therefore count if you are measuring an "average". What Amway apologists like to do it exclude those who achieve nothing, but at the same time, count the high achievers in the average, thus giving a false impression of what the earnings are for a rank and file IBO. A better way in my opinion, would be to exclude the lowest and highest earners. That will give a more accurate idea of what someone can expect to earn in Amway.

But let's look at the term "do nothing". I cannot accept that most people do absolutely nothing. They were open enough to talk to someone about a business. They were motivated enough to be looking for something. They were motivated enough to (likely) attend a presentation and they were motivated enough to spend money on a starter kit. I would add that in many cases, groups such as BWW, WWDB or Network 21 for example, will add on somem charges to that starter kit, which may include some tools or possibly a ticket to the next function. If you actually visit the Amway website, you will see that actual enrollment costs less than $100. With the motivational groups tacking on fees, startup kits might cost several hundreds of dollars. That being the case, I can't accept that people did all of the above, paid to join and then let the starter kit sit there collecting dust.

It would be my educated theory that many people "achieve nothing". but they don't "do nothing". A more likely scenario in my opinion, is that people sign up, and they do contact others, try to sell the business or some products, but because of past IBO behavior, they encounter the term scam or pyramid, and an extremely low rate of people open to joining Amway. Knowing that you cant "go diamond" without sponsoring, many or possibly most IBOs try to get others to join. Because a lot of Amway products are not competitively priced and because of previous reputation issues, it is a very tough sell for new people. In my opinion, this is why Amway is growing faster in foreign countries, because IBOs have not yet damaged the name of Amway. Keeping this is mind, it is my guess that the real life average income is about $100 a month, not the $200+ that Amway recently reported, as they conveniently excluded over 50% of the IBO sales force.

If people are saying that all these folks "did nothing", ask them how they could possibly know if someone "did nothing". The answer is that they don't know. In my time as an IBO, I saw people come and go, some doing little, some doing a lot, but I never saw a single person sign up and not even open the starter kit or at least try to prospect and/or sell. I believe the Amway system is simply flawed and the low achievement levels of IBOs in general is a product of that flawed system. You're welcome to try and prove me wrong (but you can't).

Monday, June 12, 2017

Buy From Yourself And Get Others To Do The Same?

As an IBO, our group was often told that selling products were not that important. Just buy from yourself and get others to do the same. When prospecting, you ask if someone likes selling and if they say no, you say "great, this business is perfect for you". Or if someone says they like selling, you say "great, this business is perfect for your". Keep in mind that a business exists to sell a product or service for a profit. I believe Amway folks forget about this fact.

People naturally do not like selling stuff to people, thus the adaptation to being your own best customer or buying from your own store. While it's fine to support your own business, it is not true that a McDonald's owner would never eat at a Burger King or other sill claims. Do you believe that a McDonald's owner would only eat food sold at his own restaurant? I guarantee you that isn't true. I know someone who owns a very popular pizza franchise and she says she never eats at her own restaurant because she's sick of eating pizza. You make money selling pizza so you can have other options.

Another things that Amway IBOs are probably not aware of is that buying from yourself and getting others to do the same without real sales to actual customers is running a illegal pyramid scheme. Another MLM company Herbalife, was investigated by the FTC and while they were not shut down, they were fined and had to change their operations because the FTC found that they lacked sales to legitimate customers. Herbalife is now forced to track retail sales with a compliance monitor watching their moves. There are stories of Herbalifers trying to fudge sales and Herbalife higher ups encouraging people to sign up as preferred customers instead of business builders. That suggests to me that Herbalife is basically admitting they are a sham. If they had legitimate demand, they would run a campaign to recruit more business builders who would in turn, sell products to customers who want their products.

So Amway IBOs, are a majority of your PV sales to yourself or to customers? Are your customers your family anf friends who are somewhat reluctantly buying products from you, if at all? If you are just buying and using your own products, you are actually not entitled to an Amway performance bonus. On the bright side, it seems that Amway just ignores this requirement and pays bonuses anyway. But without legitimate demand, sales and revenues dry up when the markets begin to get saturated. Amway's sales hit a peak at 11.8 billion in 2014 and has gone into a downward spiral since. In 2016, Amway sales dropped 7% to 8.8 billion which was preceded by a dounble digit drop in 2015.

With sales and revenues down, that can only mean there are less sales and volume, therefore there are less Platinums and diamonds that can be supported. But Amway prospects will never know because once you earn diamond recognition, Amway never updates it. Once a diamond, always a diamond, if you will. Thus the leaders that are Bing worshipped on stage might not even be diamonds anymore.

In the end, I write this post to give you food for thought. Too many prospects and IBOs are not aware of these issues but they certainly should be,

Friday, June 9, 2017

The Obvious About Amway?

It is my feeling that most IBOs and prospects are likely nice people, motivated to want more out of life, and willing to do some work. Sadly for most, their experience in Amway is making nothing or losing money, likely because of the tools and functions that are promoted by the upline. I applaud IBOs and prospects for being willing to do something to make more money for their families, but all too many IBOs and prospects simply miss the obvious red flags and get sucked into a system where they cannot win.
I was an IBO at one time. I had ambitions and dreams, many of which I accomplished after leaving Amway.

Let me explain. If you buy some lottery tickets, you do so hoping to win but you know realistically that your chances of of winning the big jackpot or some significant prize is slim to none. While Amway isn't a game of chance, your chance of success is very slim. We know that many IBOs sign up and do nothing. We know that many IBOs may try but end up quitting very soon after starting. We know that few IBOs ever last more than a few years. Knowing that, you can assess that long term sustainable success in Amway is difficult at best.

But it's obvious to those in the know when you see the "plan". If you see one person become a platinum with 78 downline (in the common 6-4-2 plan), and you know that many do nothing or do a little and quit, then you know that you need to have maybe 200 IBOs go thru your business to become a platinum, and who knows how hard it will be to maintain that level. My former sponsor was a platinum but never hit Q12 and often fell below 7500 PV. Last I heard, he was 2500 PV after nearly 20 years in the business. Factoring in tools and business expenses, I believe the net losses of my former sponsor is staggering. And my former sponsor was able to personally sponsor over 100 downline.

The next obvious thing that IBOs and prospects miss is the functions. If you've been around or attended functions, you'll likely see an audience of thousands with one or a couple of speakers. That will probably never change. And if you can assess that situation, you can see that only 1 in thousands will ever reach thet coveted diamond level. And out of those who reach the level, there's a good chance that they cannot maintain the level for the reasons I have outlined above.

While Amway apologists claim that many people sign up to get products and to make a few dollars a month, I think that is total BS. Have any of you ever seen a presentation where your option was a buyers club membership or where you make a $100 a month? I saw yachts and mansions and talk about the diamond being financially free (a myth). To those who see thru the deception, the reality is obvious. It's just a matter of whether you see it or not.

Thursday, June 8, 2017

Signs That You Have Become An Amway Drone?

Sometimes it happens to the nicest of people and it oftens happens slowly and subtly. These are the signs that you are becoming indocrinated and you are likely annoying your friends and loved ones at this point. It may not be apparent right away but the change occurs and eventually becomes very noticeable to those who know you. I hope this helps:

*You're driven to recruit everyone you know. You may even resort to deception or outright lies to get people to meetings. Before you know it, your family and friends avoid you like the plague. You end up spending time at malls, coffee shops, and other public placse scouting for recruits. You almost become phony in talking to people and feigning interest in other people and their interests. You will do anything to get someone to "see the plan".

You're encouraged to develop an unreasonable, irrational zeal for the products. Even so far as to justify the quality of toilet paper or to call the products prestigious. You may even argue the quality of energy drinks or about phytonutrients, something you may not even know about. You will argue about concentration or rationalize paying more for common everyday cleaning products to promote your Amway business.

A whole bunch of demands, promises, or subtle threats of failure are made if you don't try hard enough. You "must" participate in the promotional material and motivational seminars. i.e. If you quit, you are a loser destined to die broke and unhappy. Or you let someone steal your dream. These ridiculous claims are how your upline keeps you hooked. Not making enough money? Listen to more cds and attend more functions! Not sponsoring downline? Listen to more cds and attend more functions! Having trouble selling products? Listen to more cds and attend more functions!

Because the system is touted as the way you're going to make yourself fantastically rich, you're under pressure to drop any conflicting or competing interests such as your bowling league or golf club. Nothing else in life has importance except for the quest of financial freedom. All activities in your life must enhance your Amway business and have an affect on your financial future. No other activities matter to you unless it affects your financial future. Even family and friends may be shunned in your quest for the holy financial grail. This is true even if Amway is causing you to lose money each and every month. But you are a "winner" because you're in Amway.

Your upline soon becomes your most trusted friend. Your thoughts and feelings are shaped in part by the cds, meetings and functions. People who you may have trusted all your life suddenly becomes secondary in your life because of your undying loyalty to your upline.

Do you recognize these behaviors? If you're like this, you have become an Amway drone.

Wednesday, June 7, 2017

Upline Wants My Success?

One of the biggest loads of BS that upline diamonds often tell their groups is that they really want success for their downline IBOs. It's very obvious to me that your upline diamond doesn't give a rat's ass about your success as long as you are buying tools and attending functions. The bottom line is they make money when you buy tools and attend functions and they make nothing if you don't. Your dedication is money in the bank for the upline diamonds. They will tell you that you are a warrior or a fighter to make you feel good, but behimd the scenes they could care less. You might even see someone commended by upline for buying extra cds or making an extraordinary effort to attend a function. That's because they want everyone to do the same.

Now I believe your direct sponsor probably does care about you succeeding, but technically, your sponsor is supposed to train and motivate you free of cost, which is why your sponsor can benefit if you purchase or move enough volume. The problem with this is that your sponsor is also very likely to be immersed in the tools system which takes away income from his/her business to feed the upline diamond. IBOs are taught things like "success" is right around the corner or delayed gratification because it keeps people hanging around in the business longer than they otherwise would.

If you take a close look, you will see that the advice given from stage at functions or big meetings are so generic that it usually does not apply to you as a person and if so generic, then you can get that same advice on a cd. Yet, the diamonds expect IBOs to attend major functions every three months. I suppose to supplement their Amway income. These diamonds are not mentors. They don't analyze individual businesses and your personal skills. How can they guide you in this type of business without knowing these details? They can't. They give you feel good information or tell you some inspiring story to keep you around "that much longer" because they need tool income to survive themselves.

Think about it. Your upline wants your success or do they want your money? Practically anytime you receive "help", it costs you. Open meetings, attitude sessions, functions. Every one of these has a cost of time and money with no direct cause and effect of people succeeding and receiving the mythical residual income. If your upline says this, ask how they can assure that it happens, aside from a dedication to functions and cds? The Amway business is supposed to be about selling products and getting others to do so also. How much training do you really need for this? If people actually made a decent side income selling Amway stuff, there wouldn't be a need for endless cds and functions. A growing bank account is great motivation.

Food for thought. If you actually went diamond, your leaders would get less tool money. Do they really want your success or are they just saying it? The answer is obvious to me.

Tuesday, June 6, 2017

Working Hard In Amway?

I believe there's a gigantic myth that people who ultimately fail in Amway simply didn't work hard enough and ended up quitting too early. Based on personal experience and observatioons of others, I truly that that to be NOT TRUE. Now I agree that many IBOs do nothing, but generally, these folks don't complain and their losses are generally limited to the sign up fee or kit. Most do not seek refunds and chalk up the loss as a learning experience.

I myself, put in some months of very dedicated work towards building a business. I had a decent sized group and was headed for platinum. But the fact of the matter is that even though my group was growing, I wasn't making a net profit. I seriously doubt that any of my downline made a net profit, primarily because of the business and tools expenses. I drove the miles, I showed the plan and I attended all the meetings and functions. I did what I was advised by my upline. My net profit at 4000 PV was little to nothing with a net loss when all the business expenses were factored i such as gas money, etc.

My upline also did a lot of work, and he put in the hours, drove the miles and attended everything. He told me his net profit was not any of my business. (If you hear that, it's a huge red flag). I suspect my upline and sponsor also broke even or lost money despite working very hard and doing what they were advised to. I later read the assessment made by the Wisconsin attorney general Bruce Craig, who examined the tax returns of platinums in his state and they averaged a net annual loss of $900. While the study is a bit dated, the business has not really changed except that there are more expenses and tools associated with the business today, then back when the study occured.

I also question the validity of Amway defenders who claim that people did not work hard enough or did not run their business properly. I seriously doubt that anyone has done a comprehenseive study of people who actually made an effort to build an Amway business, to determine why they may not have the success they desired. However, I can make my own conclusions. Many IBOs are taught to buy from themselves with little sales. They're taught to buy tools, even when they aren't making progress in the business. People who are struggling in Amway are often told that they need to sponsor more people, show more plans. (A struggling business opens new stores to improve business?).

In my opinion, hard work and success in Amway have little relationship. Sure, there is work needed. But working hard doesn't assure you of anything. You need to be able to develop a following. Just working hard has nothing to do with long term sustainable success. There are plenty of examples of hard workers who lost money. What I believe happens, is that IBOs get excited, get started and contact people and show plans. But Amway has the reputation of "pyramid" or "scam" and people quickly get discouraged and stop building the business. Those who try to sell AMway goods find that a month's supply of multi vitamins ($80) double x is a tough sell, or $50 cases of bottled water. They also get discouraged and quit.

Only those who can somehow recruit and replace those quit end up having a chance to grow their group large enough to sell them tools, which then makes selling Amway less important. But I don't buy for a minute that people simply do not succeed in Amway primarily because they don't work hard or smart enough. I challenge anyone to prove that a lack of work is the reason for Amway failure. The system is designed for only a few to succeed. Examine the 6-4-2, there is 1 platinum and 78 downline, and that's assuming everyone "did some work".

Monday, June 5, 2017

Joecool's Amway Challenge?

I often hear stories and testimonies about how some people (usually newbies) have this incredible belief in Amway, their sponsors and their LOS, such as WWDB or Network 21. Being that many, possibly most IBOs are sponsored by a friend or family member, means that there is an inherent trust in the sponsor or upline. If that were not true, then we would likely see many more complaints about Amway and/or the uplines and lines of sponsorship.

But an important facet of being an IBO is to have a dream. Don't let "naysayers" steal your dream, is what many IBOs are told. But what is that dream? Is is a dream (a long term attainable goal) or a wish such as winning the powerball lottery? Many prospects and IBOs want to succeed. They are willing to work hard, and are very dedicated, I would say that these folks usually will end up failing, not for lack of effort, but for a flawed MLM/Amway system that cannot possibly reward more than a few. The famed 6-4-2, 6-4-3 or some other variation of the plan will illustrate that only 1 in 100 or so can be "platinum". And that's with nobody quitting. Factor in attrition and "do nothings" and it might be 1 in 200 who can reach platinum. Even if the whole world signed up for Amway, that fact doesn't change.

Do you really believe in Amway and your line of sponsorship such as WWDB or Network 21? If you truly believe in Amway and your mentors, I challenge you to do one of these things. If you can't or won't, then I question your level of commitment. I question your belief. I'm not here to steal your dream. I am just challenging you.

Take your 6-4-2 or 9-4-2 or 6-4-3 plan to a loan officer at a bank and show them the plan. (Hey, it will help you be CORE) Ask the loan officer for their opinion of the plan and see if you can get a business loan based on the Amway plan. If not that, try seeking the advice of a real millionaire (Someone who has a net worth of a million bucks) and see if they think the 6-4-2 or other Amway (version) plans can work and whether they think Amway is a good idea. Heck, try asking your church Pastor. My church Pastor said Amway had too many false hopes and promises to be considered a viable business option.

How strong is your belief in Amway? Strong enough to take my challenge? Or will you ignore this and go on fooling yourself?

Friday, June 2, 2017

Is Amway Reaching Market Saturation?

ADA, MICH., USA (Feb. 8, 2017) – Amway today announced sales of $8.8 billion USD for the year ending Dec. 31, 2016, a decline of 7 percent when compared to 2015 figures. The direct seller increased sales in seven of its top 10 markets, but experienced softening market conditions in China.

“Across the world, Amway did well in 2016,” said Amway Chairman Steve Van Andel. “We experienced sales growth in several top markets, saw double-digit percentage growth in nine additional markets, and continued to evolve the business in China as we seek to take advantage of shifting market conditions and achieve the market’s long-term growth potential.

“Above all, we are pleased to see the continued and growing relevance of the direct selling model in today’s marketplace as people place real value on personal recommendations, and technology enables our distributors to connect with customers at any place at any time.”

Joecool's commentary: Amway's 7% decline follows two previous years of double digit declines. At it's peak, Amway had revenues of 11.8 billion and has been in a downward spiral since. While the Amway corporation tries to put positive spin on this, it signals to me that Amway is reaching a point where they cannot prevent the inevitable.

During Amway's years of "strong" growth, it appears to have been done in foreign and new territories. But once these other countries start to figure out what the US already has, it's expected that sales will eventually decline. I believe Amway's products are generally overpriced and not competitive but IBOs seeking to "go diamond" typically won't mind shelling out cash for products when they think Amway will make them wealthy. When the dream fades, so goes the desire for Amway's products.

I believe Herbalife is starting to see a similar decline as their China market saw a decline this past quarter.

It will be interesting to see what happens going forward. I can't say I'll be sad to see a "legal" product pyramid whose "leaders" have scammed tens of millions of people over the years start to see serious decline to a point where their "diamond lifestyles" take a serious hit. I wonder what the diamonds are saying these days now that the corporation is seeing serious declines?